Okay, wow! Just awwed at the all new Land Rover LRX – it’s probably the best looking SUV I’ve ever seen. The sleek looks, perfectly shaped lights, artistic roof, gorgeous interiors – what’s keeping this object of desire away from the streets? I hope the concept becomes reality soon – not that I’ll be ever able to afford one. Here are the comments by the guys at Land Rover while they were at Detroit Motor Show (2008): “The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover.
“LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars,” says Gerry McGovern. “LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty.”
“Flexible load-carrying capacity is fundamental to the concept of LRX,” says Gerry McGovern. “With this car, we’ve interpreted the idea of Land Rover ‘breadth of capability’ to be more about versatility and on-road dynamics than about ultimate off-roading. This meets the needs of the new customers that we believe would be attracted by this type of car; they will not only appreciate LRX’s flexibility, but will also recognise that it has been packaged with the highest levels of precision.”
Noêsis 